Precession in Referral Marketing

Buckminster Fuller tells us that Precession is "the effect of bodies in motion on other bodies in motion." When you get into motion with your referral partners, who are also in motion, focus on adding value, or as we call it “Givers Gain,” you’ll be doing more with less, you will be using new systems and achieving synergy throughout your Contact Sphere. Then watch the referrals come rushing in!

I studied this theory in a program I attended called “Money & You” which was originally written by Marshall Thurber and Bobbie DePorter based on the teaching of Buckminster Fuller.  You can check the program out at:  www.excellerated.com

To understand Precession I think I need to give you a number of examples that Buckminster Fuller wrote about in his exceptional book “Critical Path.” Bucky, as his friends called him asked the question “What happens when you drop a stone into water?”  Ripples go out at a 90 degree angle.  What he is saying is that there is a side effect to the original event and in the case of a synomy the side effect can be very large.

Another of his examples is the purpose of the honey bee.  When the honey bee gets up in the morning it must leave the nest to collect nectar to make honey. That’s the honey bee’s goal. But is that the true purpose of the honey bee.  No!  The true purpose of the honey bee actually is to pollinate plants, yes to keep life as we know it on earth moving forward.

 

Precession happens at a 90 degree angle to the direction of motion.  Bucky tells us this is a side effect.  So in the case of the honey bee, the side effect is the pollination of plants and flowers, and the continuation of life on earth.  As this was related to us at “Money and You” it is quite possible that pollinating plants is the bee’s true purpose.  Bucky ask us, if the honey bee has a true purpose, wouldn’t it be true that we have a true purpose?

Referral marketers are meant to be in motion.  Using our GAINS profiles, the VCP process and our tracking systems will keep us continually in motion. Precession in word-of-mouth marketing is the effect of you being in motion will have on your referral partners when they are in motion.

 

What would happen to your business if you stop being in motion.  There is no precession, no 90 degree effect, and no referrals.  Buckminster Fuller’s training lets us know that it in not the Goals we set, but the 90 degree effect that is our true purpose. One of the distinctions that we need to understand, we won’t know what that effect is while we are in motion, it can only be reported to us by an observer.

“The big lesson then, is called precession. The 90 degree resultants of the interaction of forces in universe teach humanity that what it thought were the side effects are the main effects, and vice versa." –Buckminster Fuller

Comments

[Delbert]

http://www.getref.com/index.asp?id=DELBERTCHARGER

this link is my personal favorite

http://www.getref.com/index.asp?id=DELBERTCHARGER