Duct Tape Marketing Blog Channel Members

Ivan K. Misner, Ph.D. and Patrick Carney


  • Ivan Misner

    Ivan R. Misner Ph.D.

    Patrick Carney

    Patrick Carney


    Ivan R. Misner, Ph.D.
    BNI
    545 College Commerce Way
    Upland, CA 91786
    bni@bni.com
    800-825-8286

    Dr. Ivan Misner is the Founder & Chairman of BNI or Business Network Int’l. BNI was founded in 1985. The organization now has over thousands of chapters throughout every populated continent of the world. Each year, BNI generates millions of referrals resulting in billions dollars worth of business for its members.

    Dr. Misner’s Ph.D. is from the University of Southern California. He has written eight books, including his New York Times bestseller; Masters of Networking and his #1 bestseller; Masters of Success. He is a monthly columnist for Entrepreneur.com and is Chairman of the Board for the Referral Institute – a referral training company with trainers around the world. He has taught business and social capital courses at several universities and sits on the Board of Directors for the Colorado School of Professional Psychology.

    Patrick Carney
    Referral Institute-San Diego
    1611-A S. Melrose Dr, Ste 108
    Vista, CA 92081
    760-727-4529
    www.referralinstitute-sandiego.com 

    Patrick Carney is a professional artist, networker, speaker and referral training consultant. He owns the Referral Institute - San Diego. In each of these roles, his focus is showing business professionals how to harness the power of referral marketing to drive healthy business growth.

    Patrick believes his success lies in his ability to merge the strategic with the tactical, to understand the market and the competition, and to build a strong management team. No one function can be accountable for performance. It is the interconnection of everything and the combined strength of the management team.

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« Key to Success | Main | GIVERS GAIN »

August 08, 2006

Concise Introduction for Networking

Serious networkers recognize that networking is not selling.  They understand that they have a limited amount of time to introduce themselves and convey the essence of what they do. 

Professionals who network convey a phenomenal message that is heard by others.  They have taken the time to write scripts that are concise and very descriptive overviews of their products and/or services.  When they attend a business mixer and meet someone for the first time they are in a position to give them a good explanation of what they have to offer.

These professionals show pride in whom they are and their product or service.  When required to introduce themselves they give an overview of who they are and what they do.  Dr Ivan Misner has a recommended sequence for an introduction script that I recommend you use:

·        Your name

·        Your business or profession

·        A brief description of your business or profession

·        A Memory Hook

·        A benefit statement of one of your products or services

·        Your name again

The more things people can see, hear, feel, and touch, the more likely they are to remember your message.

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Comments

Great blog! I've added a link to your blog on Blog of the Day under the category of Business. To view the feature of your blog, please visit http://blogoftheday.org/page/111861

I changed my mind.

Mr. Carney,

I thought you might be interested to know about a podcast episode that I just published featuring local (Indianapolis) networking guru Lorraine Ball. I found her interview to be one of the more informative pieces that I have heard in a long time.

I thought you might enjoy listening to it if you have a chance. You can find it at www.greatbigpodcast.com.

I very much appreciate your blog and several others associated with the Duct Tape Marketing Blog Channel. Thanks for all the great information.

Tony Valle

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